Purpose built for housebuilders

Capture the conversations
your CRM never sees.

Every day your sales teams have conversations that never reach your CRM. MotiveIQ captures those conversations in under a minute, revealing buying intent, customer motivations and hidden market demand.

Capture in under 60 seconds
Understand buying intent
Outsmart your competition
Make data-driven decisions
Improve marketing ROI
Customer is never recorded

The problem

Most visitors never become a CRM lead.

Visitors ask questions. Your teams have great conversations. But when they leave without registering, that insight is lost forever.

80%+

of visitors don't leave their details

Thousands

of conversations lost every month

Less visibility

of real buying intent

Missed revenue

and lost opportunities

How it works

From conversation to insight in under a minute.

01

Capture

A sales executive records a quick voice note, typed summary, or photo right after the conversation. Under 60 seconds.

02

Classify

The platform automatically extracts customer type, buying intent, sentiment, concerns, competitor mentions, and follow-up actions.

03

Act

Regional and managing directors see live, structured dashboards across every site — no spreadsheets, no chasing reports.

The app

See it in action.

Capture, feed, dashboards, signals and search — all in one place, designed for the way your teams actually work.

MotiveIQ app screens — Capture, Feed, Dashboard, Signals and Search

The platform

MotiveIQ is the commercial intelligence platform for housebuilders.

Conversation capture
Buying intent
Competitor intelligence
Customer personas
Marketing effectiveness
Hidden demand
Sales trends
Dashboards
Seasonal & weather trends
Export functionality
Natural language insights
Customer is never recorded

< 60 seconds

The time it takes to capture a customer interaction that would otherwise be lost forever.

Pricing

Simple. Transparent.

The company owner is included. Only additional people who capture customer conversations need a paid licence.

Sales Intelligence Licence

Monthly

£29/ user / month
BEST VALUE

Annual

£299/ user / year

Save over 14%

For Sales Executives, Advisers and anyone capturing customer conversations.

Includes

  • Unlimited conversation capture
  • Voice notes, typed notes and image capture
  • AI-powered analysis
  • Buying intent detection
  • Competitor intelligence
  • Customer persona insights
  • Unlimited conversations

Everyone else is included

Sales Managers, Sales Directors, Regional Directors, Marketing, Land, Commercial and Executives receive unlimited dashboard and reporting access at no additional cost.

The company owner may capture at no additional cost. Every additional capture user requires a paid licence.

FAQ

Questions

Why housebuilders choose MotiveIQ

Built for housebuilders
Capture in under 60 seconds
Turn conversations into intelligence
Improve marketing ROI
Unlimited dashboard viewers
Enterprise-grade security
MotiveIQ
MotiveIQfor Housebuilders

A product developed by Horizon IT & Business Consultancy Limited.

Built by experienced housebuilding and technology professionals.

© 2026 Horizon IT & Business Consultancy Limited. All rights reserved.

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